Affordable Roofing Revamps Website

Having a web presence for any business is crucial now-a-days, especially in the current economic environment. Each day, visitors come to your site, hoping to find someone they can trust to get the job done. Your website needs to instill that trust.

A year in the making, the new affordableroofing.net website is chock full of roofing information and what our company can provide to the consumer. The new layout has an easy to navigate system, is CSS driven for quick loading, follows accessibility guidelines, and has lots of trust elements throughout the site.

How does your visitor know you are trustworthy? There is an old adage “I know it when I see it” and the same may imply here. We tried to get that trust factor amplified by boldly displaying elements such as years in the business, links to roofing associations and accreditations, awards, testimonials, and other odds and ends.

They say that a picture is worth a thousand words, so it was imperative to integrate a roofing photo gallery into the website. The gallery serves as an educational conduit, as well as, showcasing some of our finer roofing projects. One programming design built into the gallery section is that we can use our copies of Photoshop software to publish the actual albums with. Some of us were comfortable with this approach in the past when generating online galleries for our clients, and made things a lot simpler.

So, does your roofing company have a web presence yet? And how does that site reflect your trustabilty? As always, comments are welcome.

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• Downtown Seattle's Premiere Roof Garden
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1. 

   mike says:

   December 6, 2008 at 12:20 pm

   What a nice site. Love the photo galleries.

   reply